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Every Release Note

A tour · 9 stops · 3 min

The companies Salesforce bought

The company names behind familiar tools, and the histories this archive only partly tells.

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This is the tour’s text. In 3D each stop frames the notes it talks about; every stop below links to its view.

A tour · The companies Salesforce bought

Where did the acquired companies go?

Salesforce kept the Slack name, put SteelBrick in brackets beside CPQ, and lent Tableau’s name to Einstein Analytics. The release notes record what followed the deals, including migrations and retirements that a company’s original name can no longer lead you to.

Each orb marks a selected deal, sized by its stated amount. Amounts use different bases and cannot be added together.

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Every company, by name

The name on the product

Eight acquired companies connect to later product names in these notes. The old name can disappear while changes continue under CPQ or OmniStudio. Other products have separate release notes, leaving only a passing reference here, or none.

Larger dots mean more mentions of the company or its later product name. Hollow dots mean no matches here.

Many acquired products publish release notes of their own, which this archive does not hold.

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Jigsaw · Winter ’13

Jigsaw became Data.com

Salesforce asked Jigsaw customers to move to the built-in Data.com, which combined crowd-sourced contacts with D&B company data. About eight years separate that migration advice from the notice retiring Data.com Prospector and Clean.

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Social Customer Service · Winter ’18

Radian6 was still on the button

About six years after the Radian6 deal, Salesforce was still removing its name from Social Customer Service. “Radian6 Credentials” became “Social Studio Credentials”. The note linked Social Studio to the Radian6 and Buddy Media acquisitions; Salesforce would later announce Social Studio’s retirement too.

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SteelBrick, Vlocity and Regrello

The old name survives in brackets

CPQ appears in 217 notes; SteelBrick in one, in brackets beside the CPQ name. Vlocity survives in “OmniStudio for Vlocity FlexCards”. Regrello’s first entry already calls the product “Agentforce Supply Chain”, with the old name in brackets. That entry describes a separately licensed workspace outside Salesforce.

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ExactTarget, Demandware and Datorama

Part of the story is elsewhere

ExactTarget appears in two notes, both in lists. Demandware and Datorama have no matches under those names. Their products have separate release notes. The later Commerce Cloud and Marketing Cloud Intelligence names appear here, but the Intelligence entry sends readers to Marketing Cloud’s own notes for the changes.

Salesforce’s Marketing Cloud Intelligence page confirms the Datorama name.

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Tableau · Winter ’21

Tableau CRM was Einstein Analytics

Salesforce gave Tableau’s name to Einstein Analytics, calling it Tableau CRM. It renamed the product again five releases later, this time CRM Analytics. Before that second rename, the borrowed name appeared in more notes than Tableau itself did.

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Quip · after Summer ’22

Quip’s retirement was announced elsewhere

Quip appears just once after its product updates stop here: a link to its status page. Salesforce announced its retirement separately in Help. A reader following Quip through these seasonal notes would see the updates stop, without getting the subscription-renewal cutoff.

Salesforce Help says Quip subscriptions cannot be renewed after March 1, 2027.

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Slack, MuleSoft and Heroku

The names that stayed

Salesforce still names Heroku in this archive about 16 years after the deal. It shares every release since Winter ’24 with Slack and MuleSoft.

Larger dots mean more mentions of the company or its later product name. Hollow dots mean no matches here.

Mentions include passing references. They cannot tell us a product’s size or how much customers use it.

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