{"researchedAt":"2026-09-24","acquisitions":[{"id":"jigsaw","name":"Jigsaw","date":"2010-04-21","dateKind":"announced","closed":"2010-05-10","usd":142000000,"approximate":true,"basis":"cash purchase price","domains":["data","sales"],"summary":"Business-contact data and cleansing.","notes":["Excludes a contingent earnout of up to 10% of the purchase price."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2010/04/21/salesforce-com-enters-into-a-definitive-agreement-to-acquire-jigsaw/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/press-releases/2010/05/10/salesforce-com-completes-acquisition-of-jigsaw-making-strategic-entry-into-the-3-billion-cloud-based-business-data-services-market/","supports":["closing"]}],"verified":true,"feature":null},{"id":"heroku","name":"Heroku","date":"2010-12-08","dateKind":"announced","closed":null,"usd":212000000,"approximate":true,"basis":"cash net of cash acquired","domains":["developer","infrastructure_ops"],"summary":"Cloud application platform, initially focused on Ruby.","notes":["Not included: about $27M in restricted awards and $10M in cash for unvested shares, which the source lists separately."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2010/12/08/salesforce-com-signs-definitive-agreement-to-acquire-heroku/","supports":["announcement","business_description","amount"]}],"verified":true,"feature":null},{"id":"radian6","name":"Radian6","date":"2011-03-30","dateKind":"announced","closed":"2011-05-02","usd":326000000,"approximate":true,"basis":"cash and stock net of cash acquired","domains":["marketing_commerce","analytics"],"summary":"Social-media monitoring and engagement.","notes":["The headline is $276M in cash plus $50M in stock. Further consideration tied to founder vesting is excluded."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2011/03/30/salesforce-com-signs-definitive-agreement-to-acquire-radian6-the-industrys-leading-social-media-monitoring-platform/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/press-releases/2011/05/02/salesforce-com-completes-acquisition-of-radian6/","supports":["closing"]}],"verified":true,"feature":null},{"id":"buddy-media","name":"Buddy Media","date":"2012-06-04","dateKind":"announced","closed":null,"usd":689000000,"approximate":true,"basis":"cash stock and vested awards","domains":["marketing_commerce"],"summary":"Social marketing, publishing, and advertising.","notes":["Includes $467M in cash, $184M in common stock and $38M in vested options and RSUs."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2012/06/04/salesforce-com-signs-definitive-agreement-to-acquire-buddy-media/","supports":["announcement","business_description","amount"]}],"verified":true,"feature":null},{"id":"exacttarget","name":"ExactTarget","date":"2013-06-04","dateKind":"announced","closed":null,"usd":2500000000,"approximate":true,"basis":"announced transaction value","domains":["marketing_commerce"],"summary":"Digital marketing platform.","notes":["A cash offer of $33.75 per share. Completing the tender offer and closing the merger are separate events."],"sources":[{"url":"https://investor.salesforce.com/news/news-details/2013/Salesforcecom-Signs-Definitive-Agreement-to-Acquire-ExactTarget/default.aspx","supports":["announcement","business_description","amount"]}],"verified":true,"feature":null},{"id":"relateiq","name":"RelateIQ","date":"2014-07-11","dateKind":"announced","closed":"2014-08-01","usd":340200000,"approximate":true,"basis":"acquisition date fair value cash stock and assumed awards","domains":["sales","ai"],"summary":"Relationship intelligence for sales, built on machine learning over email, calendar and call data.","notes":["The announcement date is the 8-K filing date (accepted 2014-07-11 09:22); we found no Salesforce newsroom release. The agreement was signed 2014-07-10.","8-K terms: Salesforce stock worth $350M in aggregate, plus RelateIQ's cash balance on 2014-08-01 (expected to be about $40M), plus assumed unvested awards. The 8-K states no total. The widely reported $390M is a sum made by secondary sources, so we don't use it.","The amount is the acquisition-date fair value in the FY2015 10-K: $1.1M cash, $338.0M stock and $1.1M assumed awards. Assumed unvested awards were valued at $33.9M in all; the $32.8M allocated to future services is excluded."],"sources":[{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000119312514266018/d755429d8k.htm","supports":["announcement","agreement","business_description"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000119312514266018/0001193125-14-266018-index.htm","supports":["announcement"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852414000009/crm-2014731x10q.htm","supports":["closing"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852415000008/crm-2015131x10k.htm","supports":["closing","amount","business_description"]}],"verified":true,"feature":null},{"id":"steelbrick","name":"SteelBrick","date":"2015-12-23","dateKind":"announced","closed":"2016-02-01","usd":360000000,"approximate":true,"basis":"stock and assumed awards excluding existing investment","domains":["sales"],"summary":"Configure-price-quote and quote-to-cash apps built natively on the Salesforce platform.","notes":["The announcement date is the 8-K filing date (filed and accepted 2015-12-23, the day the agreement was signed); we found no Salesforce newsroom release.","The amount is the announcement figure in the 8-K: consideration valued at about $360M ($300M net of cash acquired), after deducting the part attributable to Salesforce Ventures' existing investment.","The FY2017 10-K gives an acquisition-date fair value of about $314.8M, including $23.7M for the previously held equity interest. That is a different basis, so the two figures aren't interchangeable."],"sources":[{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852415000041/steelbrick8-k.htm","supports":["announcement","agreement","amount","business_description"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852415000041/0001108524-15-000041-index.htm","supports":["announcement"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852416000053/crm-2016131x10k.htm","supports":["closing"]},{"url":"https://www.salesforce.com/news/stories/salesforce-acquisitions/","supports":["closing"]}],"verified":true,"feature":null},{"id":"demandware","name":"Demandware","date":"2016-06-01","dateKind":"announced","closed":"2016-07-11","usd":2800000000,"approximate":true,"basis":"transaction value net of cash acquired","domains":["marketing_commerce"],"summary":"Commerce platform that became Salesforce Commerce Cloud.","notes":[],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2016/06/01/salesforce-signs-definitive-agreement-to-acquire-demandware/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/press-releases/2016/07/11/salesforce-completes-acquisition-of-demandware/","supports":["closing"]}],"verified":true,"feature":null},{"id":"quip","name":"Quip","date":"2016-07-30","dateKind":"agreement signed","closed":null,"usd":582000000,"approximate":true,"basis":"stock consideration excluding existing investment","domains":["collaboration"],"summary":"Collaborative documents, spreadsheets, and communication.","notes":["The agreement date is verified; we haven't established the date of the public announcement.","Excludes Salesforce Ventures' existing investment; assumed awards come on top. A $750M headline figure has no source, so we don't use it."],"sources":[{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852416000072/quartz.htm","supports":["agreement","business_description","amount"]}],"verified":true,"feature":{"id":"quip","name":"Quip","count":91}},{"id":"krux","name":"Krux","date":"2016-10-03","dateKind":"announced","closed":"2016-11-01","usd":741800000,"approximate":true,"basis":"acquisition date fair value cash stock and assumed awards","domains":["data","marketing_commerce"],"summary":"Data management platform for unifying, segmenting and activating audiences.","notes":["The announcement date is the 8-K filing date (filed 2016-10-03, the day the agreement was signed); we found no Salesforce newsroom release. Legal name: Krux Digital, Inc.","8-K terms: about $340M in cash plus 3.4M to 6M Salesforce shares and assumed awards, with no total. The Q3 FY2017 10-Q estimated total consideration at about $700.0M.","The amount is the acquisition-date fair value in the FY2018 10-K: $368.0M cash, $317.7M stock and $56.1M assumed awards (the FY2017 10-K gave the same figure as preliminary). Assumed awards were valued at $104.4M in all; the rest is excluded."],"sources":[{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852416000117/a8-k_krux.htm","supports":["announcement","agreement","business_description"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852416000117/0001108524-16-000117-index.htm","supports":["announcement"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852417000006/crm-2017131x10k.htm","supports":["closing"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852418000011/crmq4fy1810-k.htm","supports":["amount","business_description"]},{"url":"https://www.salesforce.com/news/stories/salesforce-acquisitions/","supports":["closing"]}],"verified":true,"feature":null},{"id":"mulesoft","name":"MuleSoft","date":"2018-03-20","dateKind":"announced","closed":"2018-05-02","usd":6500000000,"approximate":true,"basis":"enterprise value","domains":["api_integration","data"],"summary":"Application networks and enterprise integration.","notes":[],"sources":[{"url":"https://www.salesforce.com/news/?p=21607","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/press-releases/2018/05/02/salesforce-completes-acquisition-of-mulesoft/","supports":["closing"]}],"verified":true,"feature":{"id":"mulesoft","name":"MuleSoft","count":67}},{"id":"datorama","name":"Datorama","date":"2018-07-16","dateKind":"announced","closed":"2018-08-20","usd":766000000,"approximate":true,"basis":"acquisition date fair value cash stock and assumed awards","domains":["analytics","marketing_commerce"],"summary":"Marketing intelligence and analytics that used AI to combine data across marketing channels.","notes":["The announcement says a definitive agreement was signed, but gives neither the signing date nor the price.","The closing date is the date of the newsroom story announcing completion; SEC filings give only August 2018.","The amount is the acquisition-date fair value in the FY2019 10-K: $136M cash, $537M stock and $93M assumed awards. The Q2 FY2019 10-Q gave a preliminary figure of about $726M net of cash acquired. The widely reported $800M appears only in secondary sources, so we don't use it. Assumed unvested awards were valued at $170M in all; the $77M allocated to future services is excluded."],"sources":[{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-datorama/","supports":["announcement","business_description"]},{"url":"https://www.salesforce.com/news/stories/datorama-has-joined-the-salesforce-family/","supports":["closing"]},{"url":"https://www.salesforce.com/news/stories/salesforce-acquisitions/","supports":["closing"]},{"url":"https://www.sec.gov/Archives/edgar/data/1108524/000110852419000009/crmq4fy1910-k.htm","supports":["amount","business_description"]}],"verified":true,"feature":null},{"id":"tableau","name":"Tableau","date":"2019-06-10","dateKind":"announced","closed":"2019-08-01","usd":15700000000,"approximate":true,"basis":"enterprise value net of cash","domains":["analytics"],"summary":"Visual analytics platform.","notes":["All-stock deal. The announced value uses Salesforce's trailing 3-day volume-weighted share price as of 2019-06-07."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2019/06/10/salesforce-signs-definitive-agreement-to-acquire-tableau/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/?p=21759","supports":["closing"]}],"verified":true,"feature":{"id":"tableau","name":"Tableau","count":117}},{"id":"clicksoftware","name":"ClickSoftware","date":"2019-08-07","dateKind":"announced","closed":"2019-10-01","usd":1350000000,"approximate":true,"basis":"consideration net of existing ownership","domains":["service"],"summary":"Field-service scheduling and optimisation.","notes":["Cash and stock, including assumed employee awards. Salesforce updated the press release on 2019-08-12."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2019/08/07/salesforce-signs-definitive-agreement-to-acquire-clicksoftware/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/stories/salesforce-acquisitions/","supports":["closing"]}],"verified":true,"feature":null},{"id":"vlocity","name":"Vlocity","date":"2020-02-25","dateKind":"announced","closed":"2020-06-01","usd":1330000000,"approximate":true,"basis":"consideration net of existing ownership","domains":["industries"],"summary":"Industry-specific software built on Salesforce.","notes":["Cash plus assumption of unvested employee equity awards."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2020/02/25/salesforce-announces-record-fourth-quarter-and-full-year-fiscal-2020-results/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/stories/salesforce-acquisitions/","supports":["closing"]}],"verified":true,"feature":null},{"id":"slack","name":"Slack","date":"2020-12-01","dateKind":"announced","closed":"2021-07-21","usd":27700000000,"approximate":true,"basis":"enterprise value","domains":["collaboration"],"summary":"Workplace messaging and collaboration.","notes":["Cash-and-stock deal. The announced enterprise value uses Salesforce's share price on 2020-11-30."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2020/12/01/salesforce-definitive-agreement-update/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/in/news/press-releases/2021/07/21/salesforce-slack-deal-close/","supports":["closing"]}],"verified":true,"feature":{"id":"slack","name":"Slack","count":99}},{"id":"own","name":"Own Company","date":"2024-09-05","dateKind":"announced","closed":null,"usd":1900000000,"approximate":true,"basis":"cash net of existing ownership","domains":["data","security_identity"],"summary":"Data protection and data management.","notes":["Net of Salesforce's existing stake of about 10%. No closing date is shown until we reconcile a dated source for completion."],"sources":[{"url":"https://investor.salesforce.com/news/news-details/2024/Salesforce-Signs-Definitive-Agreement-to-Acquire-Own-Company/default.aspx","supports":["announcement","business_description","amount"]}],"verified":true,"feature":null},{"id":"informatica","name":"Informatica","date":"2025-05-27","dateKind":"announced","closed":"2025-11-18","usd":8000000000,"approximate":true,"basis":"equity value net of existing investment","domains":["data","api_integration","security_identity"],"summary":"Data management, governance, quality, and integration.","notes":["The deal was first expected to close early in FY27 and closed sooner.","Salesforce's stated rationale is AI; the capability it bought is data management."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2025/05/27/salesforce-signs-definitive-agreement-to-acquire-informatica/","supports":["announcement","business_description","amount"]},{"url":"https://investor.salesforce.com/news/news-details/2025/Salesforce-Completes-Acquisition-of-Informatica/default.aspx","supports":["closing"]}],"verified":true,"feature":null},{"id":"bluebirds","name":"Bluebirds","date":"2025-07-31","dateKind":"announced","closed":"2025-08-13","usd":null,"approximate":false,"basis":null,"domains":["sales","ai"],"summary":"AI prospecting and lead intelligence.","notes":["Completion date appears in an editorial update to the original article."],"sources":[{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-bluebirds/","supports":["announcement","business_description"]},{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-bluebirds/","supports":["closing"]}],"verified":true,"feature":null},{"id":"waii","name":"Waii","date":"2025-08-07","dateKind":"announced","closed":"2025-08-15","usd":null,"approximate":false,"basis":null,"domains":["data","analytics","ai"],"summary":"Natural-language SQL and metadata knowledge graphs.","notes":["Completion date appears in an editorial update to the original article."],"sources":[{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-waii/","supports":["announcement","business_description"]},{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-waii/","supports":["closing"]}],"verified":true,"feature":null},{"id":"regrello","name":"Regrello","date":"2025-08-18","dateKind":"announced","closed":"2025-10-01","usd":null,"approximate":false,"basis":null,"domains":["automation","ai"],"summary":"AI-based automation of complex business processes.","notes":["Completion date appears in an editorial update to the original article."],"sources":[{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-regrello/","supports":["announcement","business_description"]},{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-regrello/","supports":["closing"]}],"verified":true,"feature":null},{"id":"apromore","name":"Apromore","date":"2025-10-09","dateKind":"announced","closed":"2025-11-03","usd":null,"approximate":false,"basis":null,"domains":["automation","analytics"],"summary":"Process discovery, simulation and optimisation.","notes":["Completion date appears in an editorial update to the original article."],"sources":[{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-apromore/","supports":["announcement","business_description"]},{"url":"https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-apromore/","supports":["closing"]}],"verified":true,"feature":null},{"id":"fin","name":"Fin (formerly Intercom)","date":"2026-06-15","dateKind":"announced","closed":"2026-09-10","usd":3600000000,"approximate":true,"basis":"announced acquisition amount basis unspecified","domains":["service","ai"],"summary":"AI agents for customer service.","notes":["The source doesn't say whether the headline amount is enterprise value or equity value.","This deal comes after Summer '26, the last release in the archive, so the notes don't reach it."],"sources":[{"url":"https://www.salesforce.com/news/press-releases/2026/06/15/salesforce-signs-definitive-agreement-to-acquire-fin/","supports":["announcement","business_description","amount"]},{"url":"https://www.salesforce.com/news/press-releases/2026/09/10/salesforce-completes-acquisition-of-fin/","supports":["closing"]}],"verified":true,"feature":null}],"milestones":[{"date":"1999-03-08","title":"Salesforce is founded","detail":"Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez start the company in a San Francisco apartment.","kind":"company","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/stories/the-history-of-salesforce/"},{"date":"2004-06-23","title":"IPO on the NYSE","detail":"Ticker: CRM.","kind":"financial","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/stories/the-history-of-salesforce/"},{"date":"2005-09-15","title":"AppExchange announced","detail":"A marketplace for apps built on Salesforce.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/stories/the-history-of-salesforce/","overview":true},{"date":"2006-10-09","title":"Apex announced","detail":"Code runs on Salesforce's own servers, alongside the declarative platform.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://web.archive.org/web/20070527175431/http://www.salesforce.com:80/company/news-press/press-releases/2006/10/061009-1.jsp"},{"date":"2007-09-17","title":"Force.com introduced","detail":"Salesforce gives its platform a name and pitches it as Platform-as-a-Service, announcing Visualforce alongside it.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://web.archive.org/web/20071011021053/http://www.salesforce.com:80/company/news-press/press-releases/2007/09/091707.jsp","overview":true},{"date":"2009-01-15","title":"Service Cloud launches","detail":"Customer service built on Force.com, with online communities and sites like Facebook and Google as service channels.","kind":"general_availability","verification":"primary_source_checked","sourceUrl":"https://web.archive.org/web/20090511070243/http://www.salesforce.com:80/company/news-press/press-releases/2009/01/090115-1.jsp"},{"date":"2010-06-22","title":"Chatter goes GA","detail":"Salesforce bets on the social enterprise.","kind":"general_availability","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2010/06/22/salesforce-chatter-is-here/"},{"date":"2013-11-19","title":"Salesforce1","detail":"A mobile-first platform and app.","kind":"general_availability","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2013/11/19/salesforce-com-introduces-salesforce1/"},{"date":"2014-10-13","title":"Wave Analytics Cloud announced","detail":"Salesforce's sixth cloud: self-service analytics for business users.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2014/10/13/salesforce-delivers-wave-the-salesforce-analytics-cloud/"},{"date":"2015-08-25","title":"Lightning Experience","detail":"The first full redesign of the UI.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2015/08/25/experience-the-future-of-crm-today-welcome-to-salesforce-lightning/","overview":true},{"date":"2016-09-19","title":"Einstein announced","detail":"Predictive AI across the clouds.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2016/09/19/salesforce-introduces-salesforce-einstein-artificial-intelligence-for-everyone/","overview":true},{"date":"2020-08-31","title":"Joins the Dow Jones Industrial Average","detail":"Salesforce replaces ExxonMobil in the index.","kind":"financial","verification":"primary_source_checked","sourceUrl":"https://press.spglobal.com/2020-08-24-Salesforce-com-Amgen-and-Honeywell-International-Set-to-Join-Dow-Jones-Industrial-Average","announcedDate":"2020-08-24"},{"date":"2022-09-20","title":"Genie customer data platform","detail":"Later Data Cloud, then Data 360.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2022/09/20/genie-news/"},{"date":"2023-03-07","title":"Einstein GPT","detail":"Generative AI announced across the clouds.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/news/press-releases/2023/03/07/einstein-generative-ai/"},{"date":"2024-09-12","title":"Agentforce","detail":"Salesforce makes autonomous AI agents its headline product.","kind":"product_announcement","verification":"primary_source_checked","sourceUrl":"https://www.salesforce.com/au/news/press-releases/2024/09/12/agentforce-announcement/","overview":true},{"date":"2024-11-18","title":"Social Studio retired","detail":"Marketing Cloud Social Studio subscriptions retired.","kind":"retirement","verification":"primary_source_checked","sourceUrl":"https://help.salesforce.com/s/articleView?id=sf.mc_ss_bitext_card.htm&type=5"},{"date":"2026-03-03","title":"Quip retirement announced","detail":"Salesforce's notice says Quip subscriptions can't be renewed after 1 March 2027.","kind":"retirement_announcement","verification":"primary_source_checked","sourceUrl":"https://help.salesforce.com/s/articleView?id=005299603&language=en_US&type=1"}],"anchors":[{"id":"ec2-beta","date":"2006-08-24","title":"Amazon EC2 beta","short":"EC2","detail":"Cloud compute service enters 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